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We are excited to share that Jivada was recently featured in Prameya English for its groundbreaking contribution to the Indian self-care industry. Founded by Dharitri Patnaik, a Harvard graduate, entrepreneur, and philanthropist, Jivada has rapidly emerged as a leader in sustainable beauty and holistic wellness since its official launch in April 2024.
Jivada blends ancient Ayurvedic wisdom with modern scientific innovations, setting new benchmarks in the organic self-care space. The brand, registered under Start-up India and Startup Odisha, has introduced India’s only self-care range specifically designed for maturing skin, addressing concerns arising from sun exposure, stress, and environmental pollutants.
Innovation & Sustainability at the Core
Jivada recently announced an innovative partnership with Indian Life Science (ILS) as part of its startup incubation, dedicated to cutting-edge R&D. This collaboration aims to revolutionize the beauty and wellness industry by merging Ayurvedic principles with modern science and technology.
Jivada’s products stand out for their commitment to sustainability, being dermatologist-tested, cruelty-free, and free from harmful chemicals like parabens and sulphates. The brand sources its 175+ potent natural ingredients from women farmers and tribal communities, ensuring fair wages and ethical practices. Furthermore, plans are in motion to set up manufacturing units in remote tribal areas, fostering local entrepreneurship and economic development.
A Global Vision for Sustainable Beauty
As Jivada continues to redefine personal care in India, it has ambitious plans for global expansion, aiming to launch in the US, Canada, Mexico, and beyond. Dharitri envisions Jivada as the first beauty and wellness brand from Odisha to achieve international acclaim, representing the state on the global stage.
With a plastic-neutral commitment, recycling initiatives, and a dedication to affordability and accessibility, Jivada is not just a self-care brand—it’s a movement towards a more ethical and sustainable future.
We are honored to be featured and recognized for our mission in revolutionizing organic self-care and sustainable beauty!
