About Us
Our Story
Jivada, the organic self-care brand, is more than just skincare—it’s a homage to the profound beauty and wisdom of aging. Founded by a visionary woman with a background in social work and public policy, it celebrates the transformative power of time and the importance of preserving our planet. Inspired by the diverse women she encountered worldwide, from rural communities to bustling urban landscapes, the founder understands the evolving nature of beauty and the struggles that shape women’s experiences. Jivada transcends typical beauty products, embodying a profound ethos of self-care as a sanctuary. Its message encourages individuals to embrace their unique paths and prioritize holistic well-being. It’s not just a cosmetic line—it’s a beacon of empowerment, reminding us that true beauty evolves with time and experience.
OUR FOUNDER
Dharitri founded Jivada in October 2019, driven by her dedication to sustainability and women’s empowerment. As an entrepreneur since 2009, she led a renewable energy and infrastructure company, emphasizing sustainability and social impact. Despite pandemic challenges, she revived Jivada’s plans in 2023. With over two decades in the non-profit sector, she intertwines wellness, beauty, and social impact. Her commitment to sustainability and women’s empowerment is evident in empowering nearly 10,00,000 women and girls living in poverty. Climate action is central to her work. Rooted in childhood experiences, Dharitri prioritizes natural products, rejecting short-term beauty solutions for long-term well-being and planet health. Her motto, “Planet and People over profit,” drives her values-driven approach. Jivada reflects authenticity, sustainability, and the belief that beauty transcends age, embodying Dharitri’s commitment to nurturing individuals and the planet.
OUR VISION
To establish ourselves as the foremost leader in the worldwide market for organic personal care, beauty, and cosmetics.
OUR MISSION
To craft a realm of personal care that is devoid of toxins and chemicals, while seamlessly integrating age-old wisdom with cutting-edge technology.
OUR CORE VALUES
Commitment to Natural, Organic, and Cruelty-Free Ingredients
We prioritize the use of natural and organic ingredients, ensuring that our products are ethically sourced and free from animal cruelty.
Empowering Confidence and Beauty
We are dedicated to empowering women and men by providing them with products that enhance their confidence and celebrate their natural beauty.
Hassle-Free Minimalistic Beauty
We advocate for simplicity in beauty routines, offering hassle-free products and regimens that simplify self-care without compromising effectiveness.
Customer-Centric Approach
We prioritize the needs and preferences of our customers, striving to deliver exceptional quality, service, and satisfaction in every interaction.
Transparency and Integrity
We believe in transparency and integrity in all aspects of our business, from ingredient sourcing to product formulation, ensuring trust and reliability for our customers
PLANET & PEOPLE
Waste to Wealth
We actively transform waste materials into valuable resources, championing circular economy principles to minimize environmental impact.
Plantation
We prioritize tree planting endeavors to bolster reforestation initiatives, combat climate change, and enrich biodiversity.
Sourcing from Local Businesses
We bolster local economies by procuring ingredients and materials from nearby enterprises, fostering community growth, and curbing carbon emissions linked with transportation.
Reuse and recycle
Additionally, we advocate for reuse and recycle practices to further environmental stewardship.